VERMONT PUB & BREWERY
I have the opportunity of crafting compelling organic social media content for Vermont Pub and Brewery, designed to mirror the social media strategy I've outlined for them. My goal is to foster community engagement and uphold their brand identity by leveraging entertaining social media trends and impactful video content.
In crafting their organic social media content, my focus is on preserving their engaging, subtly humorous, yet informative tone, which resonates with their inclusive brand identity.
ORGANIC SOCIAL
Developing six in-feed posts weekly across Instagram, Facebook, and Google My Business.
Launching eight Instagram story campaigns monthly, focusing on new brews, events, specials, and news.
Boosted Instagram engagement by 75% within the first 8 weeks of management.
Collaborating with the Video Producer to provide direction and inspiration for monthly on-site content shoots.
Caption Writing
VIDEO EDITING
From captivating beer pours to introducing the team members on social media, to humanizing the brand through engaging video content.
Generating over 50% of monthly Instagram profile interactions.
Creating weekly trend reports and encouraging client participation, helping to consistently engage an average of 25,000 non-followers each month.
Providing strategic direction to the Video Producer for on-site content shoots.
Editing over 8 reels per month using CapCut, incorporating effects, audios, stickers, captions, and more.