SUNFLOWER NATURAL FOODS

Problem:

Sunflower Natural Foods struggled to establish a strong online connection with their audience, facing challenges in maintaining consistency, generating interest, and informing their local community about available products.

Solution:

I crafted a strategy to build a sense of community around the local Vermont brands featured at Sunflower Natural Foods. This approach emphasized their mission to bring local foods to the community, foster connections, and simplify healthy lifestyle and nutrition decisions for everyone.

ORGANIC SOCIAL

Sunflower Natural Foods is committed to delivering exceptional customer service by matching customers with brands and products that meet their needs. My approach was to create an inviting atmosphere that made natural and organic products more accessible to everyday shoppers, fostering strong connections with the business and encouraging long-term loyalty.

  • Achieved over 25K impressions from non-followers within the first 3 months.

  • Developed a strategy centered on the brand's core values of health, wellbeing, supportive. Focused on three key content areas.

  • Designed and shared 6 Instagram Stories weekly, engaging followers with tips, polls, and interactive questions.

  • Enhanced Sunflower Natural Foods branding and established a consistent visual identity across social media. Collaborated with local Vermont photographers to deliver high-quality imagery, enhancing their feed and fostering connections with local business owners.

PRODUCT PHOTOGRAPHY

VIDEO EDITING

Showcased a diverse range of brands available at Sunflower Natural Foods

  • Developed and filmed 6 Reels per month using a Sony ZV1 and iPhone 14 Plus.

  • Produced and edited an Instagram Reel for Weleda Skin Food, which the brand featured on their profile. The Reel achieved over 3,650 views and generated 45% higher engagement than their typical posts.

  • Boosted total plays by 10K and increased engagement by over 75% on Instagram.