RANZ BEAUTY
Problem:
Balancing the need to attract local clients while expanding virtual services posed a challenge. Moreover, the esthetics industry thrives on connections among professionals, demanding a strategy that fosters relatability and trust.
Solution:
I devised platform-specific strategies for Instagram and TikTok in collaboration with a bi-weekly email newsletter. My approach prioritizes relatability, trust-building, and encouraging meaningful conversations, ensuring alignment with the industry's ethos and catering to diverse audience preferences.
ORGANIC SOCIAL
Empower their community by sharing expert advice, inviting inquiries about product recommendations, and offering relatable content tailored to individuals facing skin concerns. The goal is to ensure everyone feels supported and confident in trusting Ranz Beauty for their skincare needs, whether it's in-person for facials or virtually for at-home routines.
Achieving a +25,000-impression increase on Instagram within the first 3 months of management.
Designing and sharing 10 Instagram stories weekly, highlighting products, offering professional advice, and engaging followers with polls and questions.
Distributing weekly TikTok and Instagram trend reports to help the business owner stay current and inspired.
Presenting monthly analytics reports to set and refine goals for the upcoming month.
Caption Writing
I actively encourage the creation of diverse video content types, including sharing skincare advice, recommending products, engaging with other creators through duets, and providing guidance and scripts for popular audio formats. I also handle all content editing to ensure consistency and quality across our channels.
VIDEO EDITING
Utilizing CapCut, TikTok, and Instagram in-app editors to cut down content, overlay effects, adjust speeds, and incorporate various effects.
Increasing total video watch time across all videos posted each week by over 3 hours.
Reaching an average of 13,000 non-followers each month with engaging video content.
Coaching the client and setting a minimum of four new video content goals each month (e.g., duet three videos, speak to the camera five times).
To deepen Ranz Beauty’s connection with its audience, I craft and send bi-weekly email newsletters. These newsletters provide loyal clients with exclusive deals, early access to upcoming sales, timely reminders, and detailed information on new products.
EMAIL MARKETING
Enhanced the click-to-open rate by over 10% for a 50-150 person email newsletter list.
Increased email sign-ups by over 15% within the first two months of management.
Crafting brand-aligned email newsletters that establish a cohesive identity, enhancing Ranz Beauty's reputation as a professional, trustworthy, and reliable source.