Interlaken Inn
I have the opportunity to craft compelling organic social media content for Interlaken Inn, aligned with the social media strategy I've developed. My goal is to foster community engagement and uphold their brand identity as a boutique wedding venue and New England lodge by connecting with vendors, local businesses, and loyal guests.
When creating their organic social media content, my focus is on maintaining their engaging, welcoming, and cozy tone, which resonates with their wedding followers and encourages potential guests to book a stay.
ORGANIC SOCIAL
Developing five in-feed posts weekly for Instagram and Facebook.
Launching six Instagram story campaigns monthly, highlighting weddings of the month, local activities, on-site events, and menu specials.
Increased Instagram engagement by 62% within the first month of management.
Collaborating with the on-site content creator to provide direction and inspiration for weekly content shoots.
Caption Writing
VIDEO EDITING
From highlighting charming local spots such as stores, hikes, and more, to showcasing intricate wedding details and creating inspiring wedding content through engaging videos
Generating over 70% of monthly Instagram profile interactions.
Creating weekly trend reports and encouraging client participation, helping to consistently engage an average of 25,000 non-followers each month.
Providing strategic direction to the content creator for on-site content shoots.
Editing over 6 reels per month using CapCut, incorporating effects, audios, stickers, captions, and more.