BRAVE COFFEE

Problem:

Brave Coffee faced challenges in expanding their coffee subscription service and struggled to connect with a local audience.

Solution:

To address this, I implemented a strategy focused on showcasing the origins of their coffee, positioning them as a valuable local coffee roaster, and highlighting where their products could be purchased in both local and New England areas.

ORGANIC SOCIAL

My approach involved showcasing the product in everyday scenarios, emphasizing the unique experiences it offers, presenting creative ideas for crafting different coffee recipes, educating their audience about the differences between blends, and sharing the locations of local retailers.

  • Achieved over 100K impressions from non-followers within the first 2 months.

  • Developed a strategy centered on the brand's core values of quality, affordability, and accessibility. Focused on three key content areas: sharing coffee recipes, providing cost-saving tips through Brave's subscription service, and encouraging visits to local stores for Brave’s affordable, high-quality coffee.

  • Designed and shared 6 Instagram Stories weekly, engaging followers with tips, polls, and interactive questions.

  • Enhanced Brave's branding and established a consistent visual identity across social media by using Canva to create graphics that aligned with the brand’s color scheme and typography.

PRODUCT PHOTOGRAPHY

  • Brave Coffee Hat
  • Coffee Bags With Brave
  • Brave Coffee With Half & Half

VIDEO EDITING

Highlighting a variety of coffee recipes and preparation methods for different blends.

  • Developed and filmed 6 Reels per month using a Sony ZV1 and iPhone 14 Plus.

  • Created and edited an Instagram Reel about iced tea that garnered over 75K total plays.

  • Boosted total plays by 350K and increased engagement by over 75% on Instagram.