Digital Marketing Portfolio

Community Manager & Digital Marketing Strategist

ABOUT ME

Hello! I’m Maria, a Gen-Z digital marketing creative with 3+ years of experience in campaign management, digital growth, strategy, and multimedia content creation. I'm passionate about driving engagement and optimizing conversions to propel business success.

Here are some of my achievements:

  • Conducted a CEO & Founder interview and authored a case study on modular plumbing for Boxabl at Saniflo US, resulting in over 4M impressions, showcasing strategic problem-solving and engagement efforts.

  • Doubled and now manage the social media department at Eternity, overseeing around 10 clients at a time.

  • Increased every social media account by over 40% within a 5-month period across platforms like Instagram, TikTok, Pinterest, and Facebook.

  • Managed and optimized Google Ads for Saniflo US & CA, achieving 10,000+ impressions and 500+ clicks across 2 accounts and 10 ad groups.

In my free time, I love to read, take long walks with my mini-dachshund, hike, and get creative on my iPad with Procreate. I'm always up for a chat about pop culture, reality TV, and recent successful marketing campaigns!

AREAS OF EXPERTISE

Digital Marketing

  • Digital Asset Management

  • Process Coordination

  • Media Analysis

  • Campaign Leadership

Project Management

  • Operational Strategy

  • Client Engagement

  • Collaborative Timelines

  • Analytical Reporting

Social Media Marketing

  • Content Strategy

  • Trend Monitoring

  • Concept Testing

  • Video Editing

  • Budget Management

Technology & Tools

  •  MailChimp

  • Adobe Suite

  • Constant Contact

  • WordPress

  • CapCut

  • Cision

  • Asana

  • HeyOrca

  • Later

  • Notion

WORK EXPERIENCE

  • ETERNITY

    JUNE 2023 - PRESENT

    I engage in cross-functional collaboration to create successful, multi-platform campaigns while leading Eternity's social media department. I develop engaging strategies and edit video content to align client accounts with current industry trends and goals.

  • FREELANCE

    JUNE 2023 - PRESENT

    I work with both B2B and B2C clients to develop successful strategies for business growth, covering everything from content creation to strategy and management.

  • STROLLRUNNER

    JUNE 2021 - FEBRUARY 2022

    I managed the company's editorial calendar, social media platforms, and SEO efforts, adjusting outreach tactics and analyzing consumer data to identify trends and deliver reports.

  • GREENHOUSE DIGITAL + PR

    JUNE 2021 - JANUARY 2022

    I worked cross-functionally and collaborated with the digital marketing and PR teams, managing Google Ads, producing case studies with over 2.9M impressions, and authoring a case study for Boxabl with over 4M impressions.

PREVIOUS WORK

Ranz Beauty

  • Achieving a +25,000-impression increase on Instagram within the first 3 months of management.

  • Designing and sharing 10 Instagram stories weekly, highlighting products, offering professional advice, and engaging followers with polls and questions.

  • Reaching an average of 13,000 non-followers each month with engaging video content.

260 Sample Sale

  • By leveraging Slack, Google Suite, Trello, and HeyOrca, I manage approximately 10 clients simultaneously, ensuring effective engagement, timely reminders for meetings and reviewal processes, and alignment with our operational strategy.

  • Delivering 5-10 weekly trend reports resulting in a consistent 20% increase in engagement per week, employing evaluation and analysis.

  • Working with multiple channels to design and execute effective cross-channel campaigns for clients on a monthly basis, utilizing both email and social media marketing.

Eternity Web

  • Conducted on-site social media content creation at 260 Sample Sale Chicago, capturing Instagram Stories, Reels, and original image posts.

  • Delivered over 100 photos and 15 edited final videos as part of the project.

  • Documented shopper activity and lines, providing real-time updates and sneak peeks of products, clothing, accessories, and more to engage and inform potential attendees about the sample sale offerings.